I recently visited the MAC cosmetics website and I couldn’t believe my eyes. Small graphics of cuteness starting popping up all over the place and I just had to write about this! I love the little graphics that pop all over the screen, not only are they really cute but I think it’s a great way to advertise for the new makeup collection MAC has just made. The collection is called Quite Cute and although the screen and the face charts ( showing the different makeup looks) are decorated with cute graphics the makeup itself isn’t very cute at all. Seeing all these cute graphics made me think that those same graphics would also appear on some of the make-up casing or packaging itself. If you look at some of the makeup products they have the regular black MAC packaging. This made me really disappointed because the only thing about these products that was cute were the names of the shades. I’m not sure but I think if MAC had made the packaging and casing of the products cuter their sales of this collection would have really done well. Not only would it attract more of a young audience but also people who are attracted to these kind of graphics. MAC has done a great job on some of the packaging for collections in the past so I felt kind of let down that this collection just didn’t live up to its name. I did like the how the website was modified for this collection but seeing the plain black packaging made me feel like the site and products didn’t match with each other. Overall I thought the website was good but held a false promise.
Check out the site here: http://www.maccosmetics.com/index.tmpl
See some of the graphics (that should have been on the products themselves) here: http://www.maccosmetics.com/images/looks/print/quitecutelooks.pdf