Hey Everyone! Its been so long but my summer has been busy and fast so I haven’t had much time to dedicate to this blog. Something did catch my attention and reel me back to my blogging ways though! Recently there has been a pretty big controversy surrounding the use of airbrushing in advertisements.
My first thought when I saw this article was ‘What’s the big deal? Isn’t airbrushing used all the time?’. Not that I think airbrushing isn’t misleading and often times over used but this just didn’t seem like anything new. I’m not going to talk too much about the article itself, since you can read it in the link down below but it did bring up some interesting things. For one thing I didn’t know how strict the UK was getting about these advertisements and although this might not sit to well with businesses it would probably help consumers. Think about it, if the effect of the products shown on the models are not enhanced or exaggerated it would be easier for consumers to see the true results of a product. Although this would be helpful to consumers the though must be very scary for a lot of companies, especially cosmetic companies. Another article showed one advertisements that wasn’t retouched by Make Up For Ever and I had to say it looks a lot better than the controversial ads by Lancome and Maybelline.
The model in the ad looks naturally pretty and doesn’t look fake or non-human. A lot of over retouched photos, in my opinion, look way too fake to the point you know that glow isn’t natural. I think that having ads that aren’t retouched are not only refreshing but they show the confidence the company has in its products. My final thought is that retouching isn’t bad when used in moderation if your product isn’t good enough to stand on its own without retouching then it may need more developement.
Read more about the over retouched ads click here:http://shine.yahoo.com/channel/beauty/loreal-ads-of-julia-roberts-and-christy-turlington-banned-for-airbrushing-2516498/
To see the unretouched ad click here:http://shine.yahoo.com/channel/beauty/finally-the-first-ever-unretouched-make-up-ad-2465394;_ylt=AgrLEva8zygTT9MXdBgAwqppbqU5